BA moves towards more ‘premium service’

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British Airways is launching a range of enhancements as part of its drive to offer a more premium experience.

The IAG-owned airline is introducing plant-based menus, initially at its Heathrow lounges, before extending them to US lounges.

BA is also replacing plastic water bottles at its Heathrow lounges and introducing new water stations in line with its sustainability commitments.

It is also bringing back “a service more akin” to pre-pandemic offerings in the air with new menus for its Club Europe cabin. Long-haul food and beverage upgrades are also expected.

The airline also plans to introduce bag tracking technology enabling passengers to check where their luggage is throughout the journey.

Finally, dedicated check-in desks for World Traveller Plus passengers are being introduced.

Tom Stevens, BA’s director of brand and customer experience, said: “We’re committed to ensuring we deliver a premium proposition for our customers throughout their journey with us and when we do so, we need to ensure that sustainability is at the heart of it.

“We want to create an even better British Airways and know that we need to keep making changes to the customer experience with things like alternative menus, reducing plastics and introducing new technology to get us to where we want to be. In addition to these improvements, we are also moving ahead at speed with some of the larger initiatives that we promised to our customers, such as the roll out of our award-winning business class seat, Club Suite.”

source : businesstravelnewseurope

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