Boutique Hotel Brand Comes To The Mile High City

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Denver’s River North Art District gets a stylish new prototype from a modern, upscale brand. In Denver’s River North Art District, BWH Hotel Group® today announced the opening of its urban, upscale boutique brand, Vb (RiNo). The newest addition to the Vb portfolio, the new property offers deliberately designed rooms that encourage cooperation and sociability while yet providing flexible utility with a fashionable flair. Following a grand opening event, which was attended by TWC Investor Group, Visit Denver, the RiNo Art District, Vice President of Brand Management Michael Morton, and President of International Operations Ron Pohl, the hotel has now made its official debut.

The Vb Denver RiNo has a modern design with a rooftop restaurant called McDevitt Taco Supply that serves the best tacos and margaritas in Colorado as well as offering stunning views of the Rocky Mountains and the Denver skyline. Additionally, Heady Coffee Co. welcomes visitors who want to start their day by interacting over coffee. Heady Coffee Co. is a great place to meet other travelers and offers scrumptious breakfast burritos and hot lattes. Additionally, visitors can indulge in light fare, specialty cocktails, and espresso drinks at the lobby bar.

The National Western Complex, the Denver Coliseum, The Mission Ballroom, Number Thirty-Eight, the Forney Museum of Transportation, Coors Field, Ironton Distillery, the Colorado Convention Center, 16th Street Mall, and other well-known local sites are close by to TWC Management’s Denver RiNo. The 18th & Blake light rail station, where passengers may board the A-line for a trip to Union Station or Denver International Airport, is also conveniently close to the hotel.

At the center of the world’s most dynamic cities, Vb serves as a reflection of the quickly evolving modern world. In addition to hotels now open in Bangkok, Thailand, Antalya, Turkey, and Springfield, Missouri, this successful new brand boasts a strong worldwide pipeline that includes locations like Cape Town, South Africa; Tempe, Arizona; and the Greek island of Crete.

Developers have expressed a lot of interest in the brand because they like the innovative, daring products that Vb is presenting and that are backed by the renowned BWH Hotel Group brand. Every Vb hotel receives unmatched systems and support, as well as access to the award-winning website, international relationships, sales team, and cutting-edge revenue management system of BWH Hotel Group.

Hoteliers receive access to the acclaimed Best Western Rewards® program, which has around 50 million members worldwide, and benefit from the brand’s reputation for offering outstanding guest service. With the launch of its Tempe site in March 2022, Vb introduced its new design, which was created for urban and dense suburban locations. Three hotel chains, including WorldHotelsTM Collection, Best Western® Hotels & Resorts, and SureStay Hotel Group®, make up the BWH Hotel Group, a prominent global hospitality network.

source prnewswire

 

 

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