Cruise Line Wins ‘Best Beverage Menu’ Award

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The new Rotterdam cruise ship’s bar menu outperforms top restaurants, hotels, and casinos. At the 2022 VIBE Vista Awards, Holland America Line won “Best Beverage Menu” for its newest onboard bar, Half Moon Bar, which was given during the VIBE (Very Important Beverage Executives) conference this week in Carlsbad, California. The prize is open to the whole beverage industry, and the competition featured a variety of restaurant companies, hotel chains, casinos, and other businesses.

Half Moon Bar is a novel idea for Holland America Line that debuted exclusively on its most current ship, Rotterdam, which debuted in November 2021. The venue is an interactive experience that looks at Holland America Line’s history and cruises through the prism of a cocktail. Each drink is accompanied by an intriguing story about its origins, which is beautifully described in the bar menu for guests to peruse.

Half Moon Bar’s inventive cocktails attempt to transport customers back in time on a voyage through Holland America Line’s history. On the menu are the following drinks:

“The Original” celebrates the line’s first ship, Rotterdam I, made with a Dutch gin and a hint of single malt Scotch, ingredients inspired by the building of the ship and Holland America Line’s Dutch beginnings.

“De Halve Moon,” prepared with Old Duff genever, lemon rosewater shrub, and DDG Bitters, is a homage to the Dutch attitude of discovery and the botanical wonderland Henry Hudson discovered in modern-day New York.

The prohibition cocktail “Three Mile Run” relates the story of Holland America Line’s Prohibition-era excursions to nowhere for New Yorkers, where the ship’s cocktail bars could be lawfully open. For a Bee’s Knees, it’s made with lemon, honey, and gin; for a Gold Rush, it’s whiskey; and for a Honey Bee, it’s rum.

“May She Be Blessed” is a champagne and essence cocktail dedicated to the godmothers who bless the Holland America Line ships.

“Rotterdam VII” is a smoked gin and maraschino cocktail that pays homage to the ship’s namesake and its distinctive blend of history and innovation.

The VIBE Vista Awards honor the best in the beverage business for developing, educating, executing, managing, and maintaining successful beverage programs. Entries were judged on positive beverage sales strategies, efficient operational innovations, and training and service programs that produced high quality standards by a panel of Johnson & Wales University beverage faculty, staff, and alumni. The VIBE Conference is the main yearly gathering for adult beverage executives and suppliers from chain and hotel properties.

source holland america line

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