The Sunshine State Introduces ‘Native California’ For Visitors

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A new initiative led by the state’s tourism promotion organization and supported by a coalition of tribes from across California has been launched. State officials and tribal leaders joined Visit California in launching a new statewide initiative to highlight California’s vibrant Native communities and cultural tourism experiences to visitors from all over the world. The announcement was made today in downtown Palm Springs at the future Agua Caliente Cultural Plaza site.

California‘s Native culture is woven into the fabric of its communities, as it is home to more than 100 federally recognized tribes. Visit Native California will be a valuable resource for information on all of the cultural tourism experiences available throughout the state, such as museums and cultural centers, outdoor activities such as hiking and boating, restaurants, tasting rooms, and so much more. Visit Native California is supported by a federal grant awarded as part of the American Rescue Plan Act to assist communities most affected by the pandemic. The $1 million grant is intended to raise awareness of and travel to the state’s cultural heritage tourism experiences.

The funding will enable Visit California to create and share stories on the Visit Native California platform, which will be hosted on VisitCalifornia.com. Stories will celebrate the spirit and diversity of California’s people while also encouraging visitors to visit tribal cultural heritage tourism experiences. Native storytellers will contribute to the expansion of the California Responsible Travel Code’s emphasis on preserving the state’s cultural heritage and natural resources, while also supporting those who provide and promote Native experiences across the state.

The announcement was made at the Agua Caliente Cultural Plaza, a symbolic nod to what is expected to be a crown jewel among California’s vast offerings of Native experiences. The plaza, which is set to open in spring 2023, will include the Agua Caliente Cultural Museum, the Spa at Séc-he, and an outdoor Oasis Trail. Tribal leaders from across California joined statewide officials and national Native advocates in launching the Visit Native California platform and sharing a sampling of the state’s diverse offerings with journalists.

The Yurok Tribe, for example, maintains its territory in Northern California’s majestic redwood forest and coastline, as well as the Klamath River. The tribe runs a busy Visitors Center in Klamath and offers river tours in jet boats and dugout redwood canoes. Visit California is a non-profit organization whose mission is to create and sustain marketing programs that promote California as a premier travel destination in collaboration with the state’s travel industry.

source visit california

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