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“Use Your Outside Voice,” a campaign designed in collaboration with Copacino Fujikado, encourages tourists to appreciate the flexibility and spontaneity of RV travel. RVshare today announced the launch of its innovative new brand campaign, “Use Your Outside Voice,” developed in collaboration with Copacino Fujikado’s creative team. RVshare’s organizational ethos is built on the spirit of the open road as the largest online community for RV renters and owners.
RVing has grown in popularity in recent years, and RVshare’s campaign captures the unrestricted freedom that RV travel brings. RVshare debuted a series of remarkable campaign ads shot by Janssen Powers and Farm League’s skilled filmmaking team on June 9. The new commercials will air in eight key markets throughout the United States and will be available to see on YouTube and social media. In conjunction with the campaign, the company unveiled a striking new logo that captures RVshare’s vibrant, welcoming spirit. Here is the first video in the series.
Despite the fact that RVshare’s business has increased tenfold in the last five years, the popularity of RVing continues to grow. People are more driven than ever to explore US destinations and experience outdoor travel as interest in domestic destinations grows. As the category develops traction and enters the mainstream, revenue from RVshare bookings is up over 40% in 2022 compared to last year. For more information on RVshare, visit their website.
RVshare is the largest online community for RV renters and owners, offering a wide range of vehicles for hire across the United States, including luxurious motorhomes and comfortable camper vans. You’ll find cars on RVshare that can fit any outdoor excursion, whether it’s a weekend camping trip or a cross-country tour of national parks. To experience the unrestricted freedom of RV travel, get on the road yourself or arrange for a camping delivery. Families and groups may enjoy a one-of-a-kind journey and make memories that will last a lifetime with more than 3 million nights of sleeping under the sky already scheduled.
Copacino Fujikado, based in Seattle, Washington, is a full-service, independent advertising agency. The agency, which was founded in 1998, frequently creates award-winning work for its clients. Seattle Children’s Hospital and Research Institute, Visit Seattle, Premera Blue Cross, Symetra Financial, City University, and A to Z Wineworks are among the regional and national accounts served by CF, which has won multiple ‘Ad Age Small Agency of the Year’ awards.
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